Indoor Sign Design and Placement Tips

Indoor signage is often overlooked, but it can be just as important as outdoor signage. Indoor signs can leave a lasting impression on customers and help them navigate the space. In this article, we will discuss the importance of indoor signage, how to utilize it effectively, and where to place indoor signs.

Why Indoor Signage is Important

Once a customer has entered a business, it's time to leave a lasting impression. Just like an outdoor sign needs to hook a customer's attention, an indoor presence should also give them a lasting impression. This is your chance to further convey your customer's brand message and the feeling they want to give people.

From the lobby to the meeting room, indoor signs can tell a lot about a company. A well-crafted, sleek indoor sign can give off a professional and polished vibe. On the other hand, a dull, flat, and basic sign can make a company seem average.

Here are some tips for creating effective indoor signage:

• Use high-quality materials and printing.

• Keep your signs simple and easy to read.

• Use clear and concise language.

• Use your brand colors and fonts.

• Place your signs in strategic locations.

By following these tips, you can create indoor signs that will leave a lasting impression on customers and help them feel welcome and informed.

Utilizing Indoor Signs

Indoor signs can be used to create a memorable and impactful experience for customers. From the company's branded sign at the entrance to the various directional signs, you can use colors, fonts, and other design elements to create a sense of place and communicate your customer's brand message.

Directional signs, such as those for bathrooms, meeting rooms, exits, and offices, don't have to be plain. By adding color, engraving, or other simple and effective methods to spruce up your signs, you can make them stand out and be more memorable. However, it's important to avoid overdoing it, as too much decoration can be overwhelming.

Here are some tips for creating effective indoor signs:

• Use high-quality materials and printing.
• Keep your signs simple and easy to read.
• Use clear and concise language.
• Use brand colors and fonts.
• Place your signs in strategic locations.
• Consider the psychology of color and how it can affect people's emotions.
• Use humor or other creative elements to make your signs more engaging.

By following these tips, you can create indoor signs that will help customers navigate space, learn about the brand, and remember their experience.

Where to Place Your Customer's Branded Company Logo Sign

Your customer's branded company logo sign is one of the most important elements for their business. It's the first thing people see when they arrive, and it can make a big impression on their perception of the company.

There are a few key areas where a branded company logo sign will look best. One is in the company lobby. This is the perfect spot to drill home who they are and what they represent to clients. Most offices place their sign behind the front desk.

Large conference rooms and gathering areas are great places to add a signature sign about your building. You can also use this space to place murals or fun imagery that pertains to your customer's brand. This will help to create a welcoming atmosphere and make their space feel more unique. 

Another popular placement is in the storefront window. This is a great way to attract attention from passersby and encourage them to come inside. If it's a small storefront, you may want to consider placing your sign on the door or in the window above the door.

No matter where you place your branded company logo sign, make sure it is well-lit and easy to read. You should also use clear, concise language that accurately reflects the company's brand.

Here are some additional tips for choosing the best location:

• Consider the size and visibility of your sign. A larger sign will be more visible from a distance, while a smaller sign may be more appropriate for a smaller space.
• Think about the traffic flow. If there is a lot of foot traffic, you'll want to place your sign in a high-traffic area.
• Consider the overall look and feel of the business. Your customer's company logo sign should complement the overall branding of the company.

With a little planning, you can choose the perfect location for your indoor sign and create a lasting impression on your customers. Don't be afraid to play with the look and find the most impactful location.