How Yard Signs Can Help Your Sign Shop Increase Sales Revenue

Want to take your sign shop to the next level? Of course, you do, and offering yard signs to your customers can do just that! They're a great way to boost revenue and give clients personalized signs that fit their needs perfectly.

So, if you're ready to get to the next level and bring in more money, let's jump into why investing in yard sign materials is a smart move for your business.

Table of Contents

Diversify Your Services

High Profit Margins

Customizable Designs

Repeat Business

Stand out from Your Competitors

Diversify Your Services

Adding yard signs to your services can help you reach a wider audience and attract new customers. Yard signs are a versatile marketing tool that can be used by a variety of businesses and organizations.

High Profit Margins

Yard signs are a relatively low-cost marketing tool, which means that sign shops can have high profit margins.

One way to increase your profit margin is to purchase materials in bulk. By buying in bulk, you can get discounts on the cost of materials, which you can then pass on to your customers without sacrificing your profit.

Here are some additional tips for increasing your profit margin when selling yard signs:

• Charge a premium for custom designs. If a customer wants a custom design for their yard sign, you can charge a premium for this service. This is because custom designs require more time and effort to create, which means that you can justify charging more for them.
• Offer discounts for bulk orders. If a customer orders a large number of yard signs, you can offer them a discount. This is because you will be able to save money on the cost of materials and labor, which you can then pass on to your customer.
• Promote your yard signs online. You can use online marketing channels to promote your yard signs to a wider audience. This can help you to increase sales and boost your profit margin.
• Partner with other businesses. You can partner with other businesses to promote your yard signs. For example, you could partner with a real estate agent to promote their listings or with a political candidate to promote their campaign. This can help you to reach a wider audience and increase your sales.

By following these tips, you can increase your profit margin when selling yard signs. This can help you to grow your business and make more money.

Customizable Designs

By offering customized designs, you can increase customer satisfaction and build long-lasting relationships with your clients.

Here are some of the ways you can customize yard signs to meet the specific needs of your customers:

• Size: Yard signs can be customized in size to fit any space. For example, you could create a small yard sign for a homeowner who is having a garage sale or a large yard sign for a business that is opening a new location.
• Color: Yard signs can be customized in color to match your customer's branding or to fit the specific needs of their marketing campaign. For example, a real estate agent might want to use bright colors to catch the attention of potential buyers, while a political candidate might want to use more traditional colors to convey a sense of stability.
• Graphics: Yard signs can be customized with graphics to add visual interest and make your message more memorable. For example, you could add a logo, photo, or other image to your yard sign to help your customer stand out from the competition.
• Text: Yard signs can be customized with text to include your customer's message, contact information, and other important details. For example, you could include the date and time of an event, the name of a candidate, or the phone number of a business.

By offering customized yard signs, you can show your customers that you value their business and that you are committed to meeting their needs. This can help you to increase customer satisfaction, build trust, and create long-lasting relationships.

Here are some additional tips for customizing yard signs to meet the specific needs of your customers:

• Ask your customers what they are looking for in a yard sign. What size, color, and graphics do they want? What message do they want to convey?
• Be creative and offer a variety of customization options. The more options you offer, the more likely you are to find a design that your customer loves.
• Use high-quality materials and workmanship. You want your customer to be proud of their yard sign and to know that it will last.
• Offer a satisfaction guarantee. This will give your customer peace of mind and encourage them to do business with you again in the future.

By following these tips, you can customize yard signs to meet the specific needs of your customers and increase customer satisfaction. This can help you to build long-lasting relationships and grow your business.

Repeat Business

Once you establish a relationship with a customer, they are likely to return to you for future orders. By providing high-quality and timely services, you can encourage customers to keep coming back to your business for all of their sign needs.

Here are some additional reasons why customers are likely to return to your business for yard signs:

• You offer a wide variety of options: You should offer a wide variety of yard signs to choose from, including different sizes, colors, and materials. This will give customers more choices and make it more likely that they will find the perfect sign for their needs.
• You are affordable: Yard signs can be expensive, so it is important to be competitive with your pricing. You should also offer discounts for bulk orders or repeat customers.
• You are reliable: You should be reliable and deliver your signs on time. This is especially important for events and campaigns with tight deadlines.
• You are responsive: You should be responsive to customer inquiries and requests. This will show customers that you value their business and that you are committed to meeting their needs.

By following these tips, you can build a strong reputation for providing high-quality and timely yard sign services. This will encourage customers to return to your business for all of their sign needs.

Stand Out from Your Competitors

Offering yard signs is a great way for your business to stand out from the competition and distinguish your services from other sign shops. By offering yard signs, you can attract customers who are looking for a one-stop-shop experience for all of their sign needs.

Who Can You Serve?

Now that you're on board with the idea of using yard signs for your business, you may need some help brainstorming what to put on them and which businesses to target. Here are a few ideas to get you started:

• Political campaign signs: Political campaigns are incomplete without yard signs. It's an excellent way to promote your customer's campaign message and make people aware of their candidacy.

• Home Services: Lawn services, roofing, plumbing, fencing, etc., place their contact information and services on a yard sign to promote to anyone who walks by.

• Event Signs: Promote local events such as festivals, charity events, fairs, and so on. Make sure to include dates, times, and locations.

• Directional Signs: For customers planning to host an event or wanting to guide people in a certain direction, use directional yard signs to guide people in the right direction.

• School Celebrations: School events such as sporting events, graduation, concerts, or plays can be promoted using yard signs. Your customers can display signs around the school and in surrounding neighborhoods.

• Restaurants: Yard signs are a great way to promote a new menu item, special offer, or upcoming event. You can also use them to build brand awareness and drive traffic to your restaurant.

• Retail shops: Yard signs can be used to promote sales, new arrivals, or seasonal merchandise. You can also use them to announce grand openings or location changes.

• Real estate agents: Yard signs are a staple of the real estate industry. They can be used to promote properties for sale or rent, as well as to attract leads and generate new business.

• Other businesses: Yard signs can be used to promote a wide variety of businesses, from car dealerships to law firms to pet groomers. The key is to choose a message that is relevant to your target audience and that will motivate them to take action.

In conclusion, purchasing materials to make yard signs for your customers can bring a world of benefits to your sign shop. From diversifying your services to building long-lasting customer relationships, yard signs can be a valuable addition to your business offerings. By providing high-quality and timely services, you can establish a reputable brand that stands out from competitors in the industry. 

Start making Yard Signs today with the Coropack (100 corrugated 24in. x 8in. blanks and 100 8in. x 30in. StepStakes with fiberglass.