How to Use Window Graphics Effectively

Here are 3 things to consider when deciding on window graphics:

Time: How long will the graphic be installed? If it's for a short time, lower cost options can be considered. For example, static cling graphics are a good option for temporary installations, as they are easy to apply and remove. However, they don't last as long as other types of window graphics.

Installation environment: Some forms of window graphics are more forgiving than others when it comes to installation. For example, static cling graphics are a good option for non-professional installers, as they can be applied without the use of tools. However, other types of window graphics, such as perforated vinyl, require more specialized installation techniques.

Graphic complexity: The complexity of the graphic you want to create will also affect the type of window graphics you choose. For example, simple graphics can be created using static cling or perforated vinyl. However, more complex graphics, such as those with multiple colors or intricate designs, may require a different type of window graphic, such as etched glass film.

3 most popular types of window graphics:

• Static Cling Vinyl

• Window Perf

• Etched Glass Film

Static Cling Vinyl

A thicker substrate (7-8 mil) without any adhesive. It has a glossy sheen and comes in white or clear depending on the application.

• Maximum impact: Clear static cling with a flood of white ink as a spot color under your print and a contour cut makes a very impressive graphic.

• Economic price point: Rectangle prints on white can also satisfy the customer's needs at an economic price point.

• Reverse print: The white static cling allows for a reverse print if the customer wants to place the graphic inside, facing out. This is a nice feature to protect the longevity of the graphic (outdoor durability for static cling is notoriously low) and also protects from vandals and practical jokers.

• Higher quality application: Some static clings come on a liner so you can use your vinyl cutter or printer/cutter for a higher quality application.

• Forgiving during install: The main benefit of static cling is that it is very forgiving during install and can be remounted as needed. No special tools or experience is needed.

Some additional benefits of static cling vinyl:

• It is easy to apply and remove.

• It is repositionable, so you can adjust it as needed.

• It is clear, so it does not block the view.

• It is durable, so it can withstand the elements.

Window Perf

A type of window graphic that is made of perforated vinyl. It is a cost-effective option for flat windows, as it does not require the use of a curved adhesive.

There are two types of adhesives that can be used with window perf:

• Permanent adhesive: This is the most common type of adhesive used with window perf. It is relatively inexpensive, and it can be removed with a razor blade when it is time to change the graphic.

• Removable adhesive: This type of adhesive is more expensive than permanent adhesive, but it allows the graphic to be removed without damaging the glass. This is a good option for customers who want to be able to change the graphic themselves.

Window perf can be contour-cut to fit any shape. It is also available in a variety of perforation ratios, which control the amount of light that passes through the graphic.

The most common perforation ratio is 60/40, which means that 60% of the graphic is vinyl and 40% is perforation. Other perforation ratios, such as 70/30 and 80/20, are available for applications where more privacy is required.

Etched Glass Film

The quickest and easiest window graphic to make. It is a thin, flexible film that is etched with a pattern. This pattern can be digitally printed, hand-cut, or contour-cut. Etched glass film is a versatile material that can be used for a variety of applications, including:

• Company logos: This is a great way to promote your business and add a touch of branding to your office space.

• Vector art patterns: This is a great way to add some style and personality to your office space.

• Distraction strips: These strips are typically two inches wide and are installed about three to four feet off the ground on floor-to-ceiling glass. They are designed to help prevent people from walking into the glass.

Etched glass film is a relatively easy material to install. It can be applied to flat or curved surfaces, and it can be removed without damaging the glass.

Here are some additional benefits of etched glass film:

• It's durable. Etched glass film can withstand the elements, so it is a good option for outdoor applications.
• It's affordable. Etched glass film is a cost-effective option for businesses that are on a budget.
• It's safe. Etched glass film is non-toxic and does not contain any harmful chemicals.

Here are some additional details about distraction strips:

• They are typically required by building codes in areas where there is a high risk of people walking into glass. This is often the case in high-rise buildings, where the ground-floor glass is often floor-to-ceiling.
• Distraction strips are typically two inches wide and are installed about three to four feet off the ground. They can be made of a variety of materials, including vinyl, plastic, or metal.
• Distraction strips are designed to help people see the glass and avoid walking into it. They can be effective in preventing accidents, but they should not be relied on as the only safety measure.

Window graphics are a powerful tool that can help businesses of all sizes reach their full potential. By drawing attention to storefront windows, providing protection, and offering great branding, window graphics can help businesses attract new customers, protect their assets, and enhance their overall image.